Powerful Marketing Lessons I Learned from Hurricane Irma

Growing up in South Florida, I've seen the devastation a strong hurricane can cause. First, Hurricane Andrew tore through Miami in 1992, then Wilma in 2005 and most recently Irma showed us her wrath. These disasters can be daunting and can make you think you’re in the twilight zone – sitting in darkness shuttered in …

Don’t Think it Can Happen? Why Customers Matter in Times of Crisis